วันที่ 24 กุมภาพันธ์ 2569 ณ ห้อง Virtual Media Lab ชั้น 4 TCDC กรุงเทพฯCreative Economy Promotion Agency (Public Organization) or CEA and Tourism Authority of Thailand (TAT) Along with Ubon Ratchathani province, the project “Neramyth City: Branding Cities into Creative Assets” was launched, and the MOU signing ceremony was held, driving the strategy of “Creative City Branding” by unlocking the potential of “urban identity” to become an economic asset that helps attract investment in the new generation and tourists.Elevate the city to be “livable-investment-worthy” for everyone.
Mr. Chaiyong Rattanaangkoon, Chairman of the Creative Economy Promotion Agency, Ms. Thapanee Kiatphaiboon, Governor of Tourism Authority of Thailand (TAT), Dr. Chakrit Pichayangkul, Director of the Office of Creative Economy Promotion, Acting Sub-Lieutenant General Kolkat Prasertwong, Deputy Governor of Ubon Ratchathani Province, Assoc. Prof. Dr. Chutinan Prasitphuripreecha, President of Ubon Ratchathani University, Mr. Rathathanin Techachaisit, Chairman of Ubon Ratchathani Chamber of Commerce, and Mr. Akom Akhanit, Deputy Permanent Secretary, Ubon Ratchathani Provincial Administrative Organizationto honor the ceremony
The “Neramyth City: Branding Cities into Creative Assets” project, which took place between January and August 2026, aims to help the city branding strategy infrastructure for nine pilot cities selected for the project: 1) Phetchaburi, 2) Sakon Nakhon, 3) Nakhon Si Thammarat, 4) Pattani, 5) Ratchaburi, 6) Lamphun, 7) Sisaket, 8) Sing Buri, and 9) Ubon Ratchathani. It transforms cities with existing resources into cities with “creative assets”, building a strong “city brand”, which is an important tool to link investment policies and help attract domestic and international cooperation.
The project will be implemented through 3 key stages:
1. Establishing a clear City Brand Strategy
2. Designing and experimenting with city brands through real-world activities (Brand Activation)
3. Development of urban brand identity to apply in various dimensions such as products, services and urban environment (Brand Identity Development)
This MOU signing ceremony is also a major collaboration of CEA and TAT. The CEA will be responsible for planning the creative thinking system and the TAT. will help integrate the city brand with the creation of tourism products and services with a distinctive identity to enhance the potential of entrepreneurs and local communities along with the use of the TAT's marketing network. in public relations, creating awareness around the world to recognize the charm of Thailand
CEA believes that the project “Nurture the City” and “Power of Cooperation” with TAT This time, it will be a milestone in transforming cultural capital into economic assets and building momentum in upgrading cities to internationalization, while balancing housing, investment, and tourism for a stable growth of cities in all dimensions.
