AIS BusinessInvading the host regionRoadshow 2026Unlock the potential of Thai entrepreneurs toAI-Ready BusinessSeize a new opportunity in the AI era.
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In a day when technology is changing faster than ever, “AI” is coming in as a key competency of the sector, from optimizing, reducing costs, enhancing the customer experience to creating new opportunities, the key question is not just “What AI can do“But“.How ready is the business to make AI deliver results?"This problem is not unique to large organizations in Bangkok, but is happening to entrepreneurs in every region of the country, while each area has a different economic context, business model, and challenges, making it impossible for technology adoption to use all the same formulas.

is the source of the activity.AIS Business Roadshow 2026At AIS Business, visit key economic provinces across the country to transfer knowledge, practical experience, and digital solutions. Listen to the challenges from each business sector to see how to choose the right technology for their contexts. And reflect on the key lessons of the transition to the AI era. That the organization's preparation does not start with the choice of AI Tool, but must start with business problems and a strong, connected, secure, and digital core that supports future growth.
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Mr. Phupa EkawipatChief Executive Officer of Corporate Customer Group, Advanced Info Service Public Company Limited, said: “As a developer of digital infrastructure and services to the business sector, AIS Business aims to support organizations in using technology to create value and increase their competitiveness to the fullest potential. Therefore, it is the source of this event to get closer to and understand the business challenges in each area while expanding their knowledge and digital solutions to entrepreneurs across the country.

In this meeting with customers and partners, we see the alertness of entrepreneurs in each region who want to bring technology to enhance their business. At the same time, we find that each organization's challenges are different, and we're looking for ways to bring AI to life with clear, actionable results. The important thing is not to choose the newest technology, but to understand which technology fits the context and goals of each business. ”
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AIS Business exchanged knowledge, experience, and digital technology with entrepreneurs across the region. More than 600 participants from 400 organizations participated in the seminar to help transform technology into business outcomes, and gathered real problems from the area as important lessons for organizations preparing to be transformed by AI: 
4 Questions Organizations Need to Answer Before Introducing AI
AIS Business invites organizations to answer before choosing a tool on how AI can create value for businesses through 4 key dimensions:
1) Impact AIWhat results will be generated and how will they be measured?
2) TrustHow to manage AI risk and decision information
3) EconomicsHow to choose the AI Model, Infrastructure and Platform to suit your needs and costs; and
4) ScaleHow to continuously track, improve, and expand your usage?
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It has a “Focus – Embed – Control – Measure” approach, from selecting clear problems, assigning AI roles to work processes, implementing governance systems, to measuring quality, risk, and cost to move from trial to capacity that creates value for the organization, while preparing for data, networking, cloud, and cybersecurity in tandem.

Key takeaway: Before we build AI, we need to reinforce the digital core.
AI runs on data, while data relies on efficient infrastructure, interconnected systems, and proper security. If data is scattered, systems are not ready, or infrastructure cannot support expansion, the use of AI may not reach its full potential. AIS Business therefore invites entrepreneurs to look back at business readiness through the concept of “Revisit – Rethink – Reinforce”. Starting from reviewing existing infrastructure and digital systems, rethink that Network, Cloud, Cybersecurity, and Business Platform will build.How does Business Impact first reinforce its foundation to support Data, AI and long-term growth?
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“In our view, AI is not just a technology that organizations need to adopt, but a capacity that needs to be continuously managed and developed. Creating value from AI, therefore, must start with a strong digital core, ready data, modern infrastructure, proper security, and clear AI Governance so that organizations can continue to innovate and grow sustainably in the long term,” he added.
from the AI Tool to the AI embedded in the business process.
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AIS Business views the use of AI as a tool at three levels: AI as a tool enables people to perform tasks more quickly, such as searching, summarizing information, or creating content, to AI as an application that optimizes specific tasks, such as chatbots, copilot, or customer service, and builds on AI in Core Processes that embed AI into Workflows, decisions, and operations to produce measurable and extensible results, and organizational processes, so the key goal is not just to “have an AI in place.”It's about turning AI into an Operating Capability that helps businesses respond quickly to change and stay competitive in a sustainable way.

Bringing AIS's real-world experience to life turns AI into a tangible story.
In order for operators to visualize the application of AI beyond theory, AIS has also taken the practical experience of AIS as a case study, including the administration of a 5G network with more than 40,000 base stations supporting more than 47 million users (Autonomous Network) and customer service through the AI Contact Center that supports over 7 million service lines each month, which reflects that when the data is ready, the infrastructure is stable, and there is an appropriate security and governance system, AI.can help increase operational efficiency, enhance service delivery, and produce real business results.
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AIS Business Roadshow 2026 is about bringing technology to entrepreneurs in each region. It is about bringing knowledge and practical experience to fit the context of each business. It reinforces the role of AIS Business as a digital partner of Thai businesses that stand alongside entrepreneurs across the country with the infrastructure, technology, and expertise to help businesses increase efficiency, create new opportunities, and continue strong in the AI era.
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For corporate customers who are ready to drive business to the future, AIS Business is ready to support with technology and digital solutions created by a team of experts to address challenges, create new opportunities, and empower businesses to grow and compete sustainably today and in the future. For more details, visithttps://www.ais.th/business/enterprise